One of the main differences between amateur and professional athletes is having the ability to perform at the highest level on a consistent basis. The key factor here is consistency, which is only achieved through mastering mental toughness (attaining exceptionally high levels of confidence, intrinsic motivation, concentration/focus, persistence, and commitment, to just name a few). Only once you have managed to take complete control of your mind, will you be able to eliminate the mental roadblocks that prevent you from becoming the best that you can be. 

Here's what some of the best athletes/coaches have to say about the mental aspect of the game...

"Concentration is the ability to think about absolutely nothin' when it is absolutely necessary." Ray Knight
"Confidence is a lot of this game or any game. If you don't think you can, you won't." Jerry West 

"It's not whether you get knocked down, it's whether you get back up." Vince Lombardi

"There are only two options regarding commitment; you're either in or you're out. There's no such thing as life in-between." Pat Riley

Areas of focus
Positive self-talk
Goal setting
Energy control
Injury prevention
Anger management
Team cohesion

Do you feel overly anxious at the beginning of matches that it hurts your performance?
Do you struggle in winning the match's decisive moments?
Do you struggle to maintain a high energy level during practice or competition?
Do you blow away comfortable leads more often than normal?
Do you struggle with making good comebacks whenever you fall behind in score?
Do you find it difficult to consistently give 100% effort?
Do you feel like your performance during competition is not as good as during practice?

Do you let past points affect your attitude and how you compete?
Do you struggle with adversity affecting your performance in a negative way?
Do thoughts such as “I can’t” or “I'm not playing well” go through your mind as you perform?
If you have answered yes to any or all of the questions above, you may want to consider the benefits of enhancing your mental toughness. Thereby proving yourself with the best probability for achieving peak performance.


Coaches always tell players they need to be more mentally tough. Well, the only way to get better at something is to work on it. It won’t just magically happen. This program is an excellent blueprint for how to better yourself mentally.” Ron DuBois - Former NBA coach, and current Head Coach at UC Santa Cruz.

“Mind Power &  Control is a great resource to enhance the coping skills necessary in unlocking your true potential. It will help you develop a positive mindset, and will provide you with the mental tools utilized by some of the most successful individuals.”        
Paul Buckle - Sacramento Republic F.C. Head Coach and Technical Director

“This program would benefit any player or coach. It provided me with great insight and useful tools to better my program.”   
Manuel Diaz - UGA's Head Coach 

Sports Psychology Certification Program

Dr. Zaher and ATi have made available a tennis specific sports psychology certification called "Mind Power & Control".​

This is how the program works. Once players signs up and completes payment Dr. Zaher will email them the program. 
Once the player has completed the program, they email Dr. Zaher directly to notify him they're ready for the certification test. Dr. Zaher will email them the test, and once returned he will score it. Once they pass they will be listed on:

Austin Roebuck, Tennis, ATi.
This certification is great to add to college recruiting resumes.
ATi Tennis Academy SPORTS PSYCHOLOGY "Mind Power & Control" Certification Program 
Student's Name:
Parents' Name and Phone Number:
Student's Age/School/Grade
"Mind Power & Control" Certification Program
If you perfer to pay by check:
Make checks payable to:  ATi
Mailing address:
296 Nickajack Road SE
​Mableton, GA 30126

Dr. Sherif Zaher - Bio
ATi's Sport Psychologist and Mental Toughness Coach

Dr. Zaher's credentials include a doctorate in clinical psychology, a master's in Kinesiology (sports performance) and a bachelor's in psychology. He has been working over the past decade with numerous top athletes of all ages and from various sports. Some of the notable organizations/programs that have consulted with Dr. Zaher include: Sacramento Republic F.C., CSUS athletics (men's soccer, cross country, track & field, and men's tennis programs), UC Santa Cruz (men's basketball), the United States Professional Tennis Association (USPTA), and various top notch high schools. In addition, he has been providing his services to world class athletes such as soccer world cup and tennis grand slam participants. Dr. Zaher also provided his expertise in the classroom; teaching sport psychology to college students.
As an undergraduate Dr. Zaher received the prestigious award of being named CSUS Scholar-Athlete of the year, and selected into the Psi-Chi honor society. In the realm of athletics, his major accomplishments include: top 50 ITF (junior world ranking), Wimbledon championships participant, 2-time NCAA champion (University at Georgia), 2-time Big Sky Conference player of the year, #1 national ranking in the over 30's division (USTA doubles ranking), and 6 years of Division 1 head coaching in the sport of Tennis. Dr. Zaher's approach in working with his athletes centers around identifying and committing to act on positive values. He focuses on regulating emotions through improving cognitive functioning and enhancing mindfulness skills. His athletes maximize their potential by developing coping techniques that enable them to make positive changes in their performance. He is currently providing his services to the Sacramento Republic F.C., where he works with notable national as well as international stars.